Zetech University is celebrating the remarkable achievement of their students, Brian Mtana, Joy Mwende Ireri, and Paul Wako, who are IT students at the University, after they successfully pitched their groundbreaking innovation, Tugawe Feedback, at the Presidential Innovation Challenge and Awards under the University category.
Tugawe Feedback is an AI-powered, real-time customer feedback solution designed to revolutionise Kenya’s hospitality industry. This solution works by integrating seamlessly with mobile payment systems such as Lipa Na Mpesa, enabling mid-sized restaurants and hotels in urban and semi-urban areas to efficiently collect, analyze, and act on customer insights—all through WhatsApp.
What set Tugawe Feedback apart and gain prominence at the Presidential Innovation Challenge is its ability to enhance the efficiency of Small and Medium-Sized Enterprises (SMEs) and also integrate technology and AI insights. The innovation automatically prompts customers for feedback just after payment transactions, and uses AI to categorise and analyse the feedback, providing actionable recommendations.
By harnessing the power of AI and digital innovation, Tugawe Feedback empowers businesses to enhance customer satisfaction, build brand loyalty, and make data-driven decisions to stay ahead in a competitive market, as a tailor-made solution for Kenya’s rapidly growing hospitality sector.
“Seeing Brian, Joy, and Paul passionately present their vision was truly inspiring. Their dedication and teamwork showcase the power of student-led innovation in addressing real-world business challenges. The University continues to empower the young generation to find solutions to world problems, and this we do passionately at the Zetech University Innovation and Entrepreneurship Hub (iZet Hub),” said Prof. Njenga Munene, Vice Chancellor, Zetech University. “At the iZet Hub, we incubate ideas, design and rethink solutions that can impact the society staying true to our mission of fostering a culture of entrepreneurship and technological
advancement.”
Recently Zetech University’s iZet Hub has incubated ideas including the Totsi Cables which is now a leading cables manufacturing company in Kirinyaga, Alex cane a specialised cane for persons with visual impairment, Smart Pest Deterrent System, a solutions that uses technology to keep away pests from farms – a solution that gained the attention of Kenya Airport Authority, the AirSafi, that measure the air quality index enhancing environmental awareness on pollution levels, and many more.
The University extended its gratitude to the Kenya National Innovation Agency (KeNIA) and the Presidential Innovation Challenge and Awards team at the event for providing a platform that nurtures young innovators and promotes these transformative solutions.
The Tugawe Feedback by Zetech University students is set to shape the future of Kenya’s hospitality industry, after receiving considerable attention of players in the hospitality industry. The three students are working to secure funding and support to scale-up their innovation for the betterment of the society.