Zetech University | Inventing the Future. The top best university of higher learning in Kenya

By Dan Oloo Otieno, Public Relations Student

Kenya's PR landscape is evolving with digital strategies, offering innovative engagement, data-driven insights, influencer collaboration, crisis management, and ethical considerations for impactful communication.

Public relations (PR) in Kenya is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. As the digital landscape evolves, traditional PR practices are being challenged, making way for innovative strategies to take center stage. This shift presents both opportunities and challenges for practitioners and the sector as a whole.

Innovative PR in Kenya begins with leveraging digital platforms to engage audiences effectively. Social media, in particular, has become a powerful communication tool, allowing brands to interact directly with their target market in real-time. By crafting compelling narratives and utilizing multimedia content, PR professionals can amplify brand messaging and foster meaningful connections with stakeholders.

Data-Driven Insights

The era of guesswork in PR is fading, thanks to the availability of data-driven insights. By harnessing analytics tools, PR practitioners can gain valuable understanding of audience preferences, behaviors, and sentiments. This enables them to tailor communication strategies that resonate with their target audience, ultimately driving better outcomes for brands and organizations.

It embraces storytelling as a powerful tool for building brand identity and emotional connections, fostering deeper engagement with audiences. By weaving narratives that evoke empathy and authenticity, PR professionals can cut through the noise and leave a lasting impression on their stakeholders.

Influencer Collaboration

Influencer marketing has emerged as a cornerstone of modern PR strategies in Kenya. Collaborating with influencers allows brands to tap into niche communities and leverage their credibility to enhance brand perception. By carefully selecting influencers whose values align with those of the brand, PR practitioners can amplify their message and reach new audiences with authenticity and trust.

Crisis Management in the Digital Age

The digital landscape has also reshaped the way PR professionals approach crisis management. With news spreading rapidly across social media platforms, organizations must be agile in their response to crises. Innovative PR involves proactive monitoring of online conversations, swift response strategies, and transparent communication to mitigate reputational damage and restore trust.

Collaboration and Partnerships

Innovation thrives in environments where collaboration and partnerships are encouraged. PR practitioners in Kenya can benefit from collaborating with other industry stakeholders, such as marketing agencies, tech startups, and media outlets. By pooling resources and expertise, they can develop innovative campaigns that drive impactful results and push the boundaries of traditional PR practices.

Investing in Talent and Skills Development

To foster a culture of innovation in the PR sector, investment in talent and skills development is essential. Continuous learning and upskilling are crucial for PR professionals to stay abreast of emerging trends and technologies. Training programs, workshops, and mentorship initiatives can empower practitioners to embrace innovation and drive positive change within their organizations.

Ethical Considerations

Amidst the push for innovation, ethical considerations must remain at the forefront of PR practice. Transparency, authenticity, and integrity are non-negotiable principles that guide ethical PR conduct. As practitioners explore new avenues for engagement, they must uphold ethical standards and prioritize the best interests of their clients and stakeholders.

The future of PR in Kenya is ripe with possibilities, fueled by innovation and creativity. Embracing digitalization, data-driven insights, storytelling, influencer collaboration, and proactive crisis management are key pillars of innovative PR practice. By staying adaptable, collaborative, and ethically grounded, PR professionals can navigate the evolving landscape with confidence and drive meaningful impact for brands and organizations in Kenya.
Read more only on the PR Digest: prsk.co.ke/wp-content/uploads/2024/06/2024-PR-Digest-Special-Issue.pdf

Na Johnwise Aura, Mwanafunzi wa Mawasiliano na Uanahabari

Tarehe 7 Julai 2024, Chuo Kikuu cha Zetech kilifanya sherehe ya Siku ya Kiswahili, tukio la kipekee lililoleta pamoja wanafunzi, walimu, na wanajamii kutoka maeneo mbalimbali. Siku hii ililenga kuadhimisha lugha ya Kiswahili, ambayo ni alama ya utamaduni na umoja katika jamii za Kiafrika.

Wakati wa sherehe hii, washiriki walipata fursa ya kuonyesha vipaji vyao kupitia mashairi na nyimbo za Kiswahili. Wanafunzi walitunga na kusoma mashairi yanayohusiana na upendo, utamaduni, na historia ya Kiswahili, wakionyesha hisia zao kwa njia ya sanaa, wakizingatia mandhari ya mwaka huu ya maadhimisho ya siku ya Kiswahili duniani. Pia, walikuwapo wanamuziki ambao walitumbuiza kwa nyimbo za Kiswahili, zikileta furaha na mdundo kwa umati wa watu.

Aidha, washiriki walitoa insha zinazohusiana na umuhimu wa Kiswahili katika maisha ya kila siku. Wasomaji walipata nafasi ya kusoma insha zao, wakieleza jinsi lugha hii inavyoweza kuunganisha watu na kutunza urithi wa kitamaduni.

Siku hii ilijaza furaha na umoja, huku watu wakihamasishwa kuheshimu na kuthamini Kiswahili. Wanafunzi walijifunza kuwa lugha ni muhimu katika kuwasiliana na kuelewana, na siku hiyo ilionyesha jinsi Kiswahili kinavyoweza kuwa daraja la umoja miongoni mwa watu. Kwa ujumla, Siku ya Kiswahili ilikuwa ni mafanikio makubwa katika kuendeleza na kuimarisha lugha hii ya thamani.

By Sharon Nyambura, Communication and Media Studies Student at Zetech University

In the heart of Kenya, literature thrives as a dynamic force that reflects societal issues and amplifies the voices of its youth amid turbulent times. Amidst the rise of the Gen Z movement, the nation has witnessed a burgeoning literary scene that confronts and navigates complex issues such as police brutality, economic injustice, and political dissent.

Born into a digital era of unprecedented connectivity, Kenya’s Generation Z has found a potent voice through literature. From thought-provoking poetry slams in Nairobi’s bustling streets to viral social media campaigns, young writers are leveraging their platforms to critique societal norms and challenge systemic injustices. Writers like Pauline Kea of “Kigogo” and Ngugi Wa Thiong’o of “Ngaahika Ndeenda” are emblematic of this movement, using their penmanship to ignite conversations about identity, human rights, and the future of Kenya.

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By Christine Mutegi

Selecting the right university is a critical decision that lays the foundation of a career path. This in turn sets the pace for the achievement of career goals and the level of satisfaction in the world of work. An institution of higher learning is where knowledge is nurtured, dreams take flights to reality, skills are honed, and passions are turned to purpose.

Top of the go-to institutions of higher learning is Zetech University. Zetech is a leading technology and entrepreneurial university in Kenya that is committed to promoting excellence in education and research by integrating innovation and technology to impact society.

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We sat down with Abdallah Faraj Kipkoech to tell us why he chose Zetech and his experience so far.

He explained to us that he was motivated by member of the Board of Governors at Alliance High School, his alma mater, who knew the quality learning Zetech offered and how much every student who chose Zetech stood to gain. He thus chose to pursue a career in journalism and Zetech’s school of ICT, Media and Engineering.

His Zetech experience so far has met his expectations, with flexibility in fee payment, quality learning and resources, vibrant co-curricular engagements, timely completion of courses and great career prospects with links and mentorship by industry experts and a strong alumni network.

His favorite hangout spot is the Zetech green park that offers a serene and lush reading environment, and his most memorable moment is the campus hangout where various high caliber artists entertain students in an unforgettable night of fun and excitement.

Zetech University has unveiled its first Master of Business Administration (MBA) course in its sustained bid to develop market driven courses that are in line with the needs of the job market in various learning areas. The MBA is hoped to equip graduates with competencies in key areas such as entrepreneurship and innovation, finance and investment, business intelligence and analytics, human resource management, procurement and logistics, and strategic management. According to Vice-Chancellor Prof Njenga Munene, the MBA was developed following a high demand for a course that produces leaders who are change-makers in their areas of specialization in management. “Our institution has been on a steady “Our institution has been on a steady journey that has seen us grow from a diploma offering college to a fully commissioned degree offering University. This has given us a deep understanding ofhigher education and its market needs. Now that we have launched our MBA, we will begin working on our Ph.D. so that the chain is complete,” said Prof Njenga. The institution involved the commission for University Education (CUE), key industry players, and stakeholders from the inception to the launch of its MBA, to ensure that the MBA satisfies the current industry needs. Among these stakeholders are Samchi Group of companies, the Institute of Certified Public Accountants of Kenya (ICPAK) and the Institute of Human Resource.

It was pomp and colour at Zetech University’s Thika Road Campus, as the institution launched its Service Charter. In the conviction that Zetech University was founded through God’s inspiration to serve the public as an educational institution, the University gave its solemn pledge to serve the public as expected in the Constitution of Kenya 2010 and in line with our Core Values of Commitment to Excellence, Integrity, Customer Focus, Teamwork and Innovation. Lecturers and staff working at universities have a duty to efficiently serve students to facilitate smooth learning and quality installation of critical skills of problem-solving, the value of hard work, the importance of peace and harmony, and effective communication, among other skills. Speaking during the launch of the university’s Service Charter document, Prof. Munene maintained that quality service provision is intentional, not coincidental and that all staff should conform to the laid down policies to offer quality to all students. On its part, the University Management pledged to support staff in carrying out their duties effectively.

Zetech University has signed a pact with the University of Juba that will see both institutions collaborate in academic and research cooperation. The Memorandum of Understanding(MoU) comes after Prof. John Akec, the Vice-Chancellor of the University of Juba returned a courtesy visit made by Prof. Njenga Munene, the Vice-Chancellor of Zetech University to explore the possible areas of collaboration between the two institutions Prof. John Akec, the Vice-Chancellor and Prof. Rev. Milton Lado, the Director of International Affairs at the University of Juba signed a pact with Zetech University that will see both institutions launch joint programs in Hospitality and Tourism among other mutually beneficial projects.

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Zetech has held its first Disability Awareness day in an effort to encourage disability inclusivity and end stigma among students. Speaking during a disability awareness forum organized by Zetech University, education, humanitarian organizations representatives among other stakeholders rooted for inclusiveness of disabled persons in educational institutions and workplaces for them to feel being part of the nation builders. Zetech University Vice-Chancellor Professor Njenga Munene pointed out the need to continue supporting the local community by engaging in activities that help improve their status in the community. The University has been at the forefront in innovating solutions to help disabled persons live meaningful lives by implementing a disability mainstreaming policy that provides a framework for identifying and removing any structural, organizational, physical, and attitudinal barriers for persons with disabilities. “Zetech University is on a journey to becoming a disability-inclusive institution, where all students will be able to invent their future from a level playing field. One of our innovators, founder, and CEO TotoSci Holding limited; Anthony Muthungu invented the intelligent Alex cane to enhance convenience among visually impaired people. As an institution whose stronghold is ICT and innovation, we are on a journey to ensure that the University practices and facilities are not intentionally or involuntarily discriminatory, or present unnecessary barriers to students and staff.