Bachelor of Business Administration and Management- BBAM

The purpose of this course is to equip students with the knowledge, skills, and critical thinking abilities necessary to excel in various management roles and lead organizations effectively in today's dynamic and competitive business landscape.

Career Opportunities:

  • Human Resource Manager
  • Marketing Manager
  • Accountant
  • Financial Analyst
  • Financial Manager
  • Financial Controller

Programme Goal
The course aims to equip students with a strong foundation in various business disciplines, including Marketing, Finance, Human Resource Management, Accounting, and Entrepreneurship, while fostering effective leadership, managerial, and problem-solving skills. Students will learn to analyze the business environment, make informed decisions, and develop strategic plans to drive organizational growth and competitiveness. By embracing ethical and social responsibility principles, understanding global business perspectives, and integrating digital technologies, graduates will be prepared for successful careers in business, entrepreneurship, or further academic pursuits. The course seeks to produce skilled professionals capable of excelling in various business roles, contributing to the success and sustainability of organizations in today's dynamic and ever-changing global business landscape.

Duration of Programme

  • Four (4) academic years (Eight semesters)

Minimum Entry Requirements

  • An aggregate grade of C+ (C Plus) in K.C.S.E

Or

  • Be a holder of a KNEC diploma/ or any other diploma from a recognized institution.

Learning Outcomes

  1. Apply management principles and theories to solve real-world business challenges and make informed decisions.
  2. Assess the business environment, including economic, social, technological, and global factors, and their impact on business operations.
    3. Demonstrate effective leadership and managerial skills, including communication, problem-solving, strategic thinking, and team management.
  3. Analyze complex business challenges and use problem-solving and critical thinking skills to devise solutions.
  4. Analyze financial data and business performance to support strategic decision-making and planning.

Units ***

MARKETING OPTION

Year 1 semester 1

  • BAC 111 Financial Accounting I
  • BBM 111 Introduction to Business Studies
  • BCU 111 Communication Skills
  • BCU 112 Introduction to Computer Studies and Internet
  • BCU 113 Health and Wellness Management
  • BEC 111 Introduction to Microeconomics

Year 1 semester 2

  • BAC 121 Financial Accounting II
  • BBM 121 Principles of Management
  • BFN 121 Introduction to Financial Management
  • BFN 211 Business Law
  • BHR 121 Human Resource Management
  • MAT 111 Basic Mathematics

Year 2 semester 1

  • BAC 212 Cost Accounting
  • BBM 212 Production and Operations Management
  • BBM 213 Insurance and Risk Management
  • BFN 212 Financial Management
  • DEV 121 Development Studies and Ethics
  • ENV 101 Environmental Studies
  • MAT 214 Business Statistics I

Year 2 semester 2

  • BAC 221 Management Accounting I
  • BCT 423 Management Information Systems
  • BEC 121 Introduction to Macroeconomics
  • BFN 221 Financial Risk Management
  • BMK 221 Principles of Marketing
  • BPS 110 Supply Chain Management
  • MAT 221 Quantitative Techniques

Year 3 semester 1

  • BAC 311 Management Decision Models
  • BAC 312 Accounting for Assets
  • BCT 323 Electronic Commerce
  • BHR 311 Organisational Behaviour
  • BMK 311 Consumer Behaviour
  • BMK 312 Sales Management

Year 3 semester 2

  • BAC 321 Principles of Taxation
  • BBM 321 International Business Management
  • BBM 323 Quality Control Methods
  • BCU 320 Research Methods
  • BMK 321 Marketing Research
  • BMK 322 Product and Brand Management

Year 4 semester 1

  • BCU 410 Entrepreneurship and Innovation
  • BFN 410 Company Law
  • BMK 411 Strategic Marketing Management
  • BMK 412 International Marketing
  • BMK 413 Marketing Communication

Year 4 semester 2

  • BBM 325 Strategic Management
  • BBM 421 Professional Ethics and Etiquette
  • BMK 422 Services Marketing
  • BMK 423 Industrial Marketing
  • BCU 400 Research Project
  • BCU 401 Industrial Attachment

HR OPTION

Year 1 semester 1

  • BAC 111 Financial Accounting I
  • BBM 111 Introduction to Business Studies
  • BCU 111 Communication Skills
  • BCU 112 Introduction to Computer Studies and Internet
  • BCU 113 Health and Wellness Management
  • BEC 111 Introduction to Microeconomics

Year 1 semester 2

  • BAC 121 Financial Accounting II
  • BBM 121 Principles of Management
  • BFN 121 Introduction to Financial Management
  • BFN 211 Business Law
  • BHR 121 Human Resource Management
  • MAT 111 Basic Mathematics

Year 2 semester 1

  • BAC 212 Cost Accounting
  • BBM 212 Production and Operations Management
  • BBM 213 Insurance and Risk Management
  • BFN 212 Financial Management
  • DEV 121 Development Studies and Ethics
  • ENV 101 Environmental Studies
  • MAT 214 Business Statistics I

Year 2 semester 2

  • BAC 221 Management Accounting I
  • BCT 423 Management Information Systems
  • BEC 121 Introduction to Macroeconomics
  • BFN 221 Financial Risk Management
  • BMK 221 Principles of Marketing
  • BPS 110 Supply Chain Management
  • MAT 221 Quantitative Techniques

Year 3 semester 1

  • BAC 311 Management Decision Models
  • BAC 312 Accounting for Assets
  • BCT 323 Electronic Commerce
  • BHR 311 Organisational Behaviour
  • BHR 312 Labour Laws
  • BHR 313 Employee and Industrial Relations

Year 3 semester 2

  • BAC 321 Principles of Taxation
  • BBM 321 International Business Management
  • BBM 323 Quality Control Methods
  • BCU 320 Research Methods
  • BHR 321 Human Resource Training and Development
  • BHR 322 Strategic Human Resource Management

Year 4 semester 1

  • BCU 410 Entrepreneurship and Innovation
  • BEC 413 Labour Economics
  • BFN 410 Company Law
  • BHR 411 Performance and Reward Management
  • BHR 412 Cross Cultural and Diversity Management

Year 4 semester 2

  • BBM 325 Strategic Management
  • BBM 421 Professional Ethics and Etiquette
  • BHR 414 Contemporary Issues in Human Resource Management
  • BHR 422 Retirement and Benefit Management
  • BCU 400 Research Project
  • BCU 401 Industrial Attachment

ACCOUNTING OPTION

Year 1 semester 1

  • BAC 111 Financial Accounting I
  • BBM 111 Introduction to Business Studies
  • BCU 111 Communication Skills
  • BCU 112 Introduction to Computer Studies and Internet
  • BCU 113 Health and Wellness Management
  • BEC 111 Introduction to Microeconomics

 

 Year 1 semester 2

  • BAC 121 Financial Accounting II
  • BBM 121 Principles of Management
  • BFN 121 Introduction to Financial Management
  • BFN 211 Business Law
  • BHR 121 Human Resource Management
  • MAT 111 Basic Mathematics

Year 2 semester 1

  • BAC 212 Cost Accounting
  • BBM 212 Production and Operations Management
  • BBM 213 Insurance and Risk Management
  • BFN 212 Financial Management
  • DEV 121 Development Studies and Ethics
  • ENV 101 Environmental Studies
  • MAT 214 Business Statistics I

Year 2 semester 2

  • BAC 221 Management Accounting I
  • BCT 423 Management Information Systems
  • BEC 121 Introduction to Macroeconomics
  • BFN 221 Financial Risk Management
  • BMK 221 Principles of Marketing
  • BPS 110 Supply Chain Management
  • MAT 221 Quantitative Techniques

Year 3 semester 1

  • BAC 311 Management Decision Models
  • BAC 312 Accounting for Assets
  • BAC 313 Advanced Financial Accounting I
  • BAC 316 Principles of Auditing
  • BCT 323 Electronic Commerce
  • BHR 311 Organisational Behaviour

Year 3 semester 2

  • BAC 321 Principles of Taxation
  • BAC 322 Advanced Auditing
  • BAC 323 Management Accounting II
  • BBM 321 International Business Management
  • BBM 323 Quality Control Methods
  • BCU 320 Research Methods

Year 4 semester 1

  • BAC 123 Introduction to Computerized Business Accounting
  • BAC 411 Financial Reporting
  • BAC 412 Advanced Taxation
  • BCU 410 Entrepreneurship and Innovation
  • BFN 410 Company Law

Year 4 semester 2

  • BAC 422 Forensic Accounting
  • BAC 425 Trust and Executorship Accounting
  • BBM 325 Strategic Management
  • BBM 421 Professional Ethics and Etiquette
  • BCU 400 Research Project
  • BCU 401 Industrial Attachment

FINANCE OPTION

Year 1 semester 1

  • BAC 111 Financial Accounting I
  • BBM 111 Introduction to Business Studies
  • BCU 111 Communication Skills
  • BCU 112 Introduction to Computer Studies and Internet
  • BCU 113 Health and Wellness Management
  • BEC 111 Introduction to Microeconomics

Year 1 semester 2

  • BAC 121 Financial Accounting II
  • BBM 121 Principles of Management
  • BFN 121 Introduction to Financial Management
  • BFN 211 Business Law
  • BHR 121 Human Resource Management
  • MAT 111 Basic Mathematics

Year 2 semester 1

  • BAC 212 Cost Accounting
  • BBM 212 Production and Operations Management
  • BBM 213 Insurance and Risk Management
  • BFN 212 Financial Management
  • DEV 121 Development Studies and Ethics
  • ENV 101 Environmental Studies
  • MAT 214 Business Statistics I

Year 2 semester 2

  • BAC 221 Management Accounting I
  • BCT 423 Management Information Systems
  • BEC 121 Introduction to Macroeconomics
  • BFN 221 Financial Risk Management
  • BMK 221 Principles of Marketing
  • BPS 110 Supply Chain Management
  • MAT 221 Quantitative Techniques

Year 3 semester 1

  • BAC 311 Management Decision Models
  • BAC 312 Accounting for Assets
  • BCT 323 Electronic Commerce
  • BFN 311 International Finance
  • BFN 312 Corporate Finance
  • BHR 311 Organisational Behaviour

Year 3 semester 2

  • BAC 321 Principles of Taxation
  • BBM 321 International Business Management
  • BBM 323 Quality Control Methods
  • BCU 320 Research Methods
  • BFN 321 Financial Statement Analysis
  • BFN 322 Financial Institutions and Markets

Year 4 semester 1

  • BCU 410 Entrepreneurship and Innovation
  • BFN 410 Company Law
  • BFN 411 Valuation and Analysis of Securities
  • BFN 412 Monetary Theory and Practice
  • BFN 413 Investment Analysis and Portfolio Management

Year 4 semester 2

  • BBM 325 Strategic Management
  • BBM 421 Professional Ethics and Etiquette
  • BFN 422 Financial Law
  • BFN 423 Public Finance
  • BCU 400 Research Project
  • BCU 401 Industrial Attachment

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