This programme will offer skills on how to operate, direct and manage media related engagements and is specifically designed for those interested in pursuing a Diploma/Degree in Journalism and any area of the communication sequences. The course seeks to build a strong foundation that can help trainees build their skills and enable them to work in a media house and other communication based office.
Empower students to apply appropriate communication and media skills for quality production across different settings and audiences,
Equip learners to demonstrate knowledge of communication theory and application of learned skills in diverse media environments,
Train students with the necessary skills to incorporate technology to communicate effectively in various settings and contexts.
Train students demonstrate competency in communication in specific areas of interest: TV, Radio, Print and Public Relations
Minimum Entry Requirements
Aggregate grade D+ and above with a D+ in either Kiswahili or English OR relevant qualification
Duration of Programme
Two (2) trimesters
Demonstrate competence in oral, written, and visual communication.
Ability to effectively use knowledge and skills gained for different media,
Apply communication theories as well as demonstrate critical and innovative thinking.
Ability to create objective and effective messages for multiple audiences, in different studies